The ever-changing landscape of marketing, where finding the perfect strategies to fuel growth can sometimes feel like navigating a maze.
The quest for effective strategies and tactics is very real.
What if I told you that it doesn’t have to be a maze?
In a world where a new strategy comes at us every 15 minutes, does that sound too good to be true?
Hold onto your hats!
The strategies we dive into in this episode are pure gold.
Aimee Schuster is an expert at marketing the invisible. This means services over products.
She has spent the last 25 years helping B2B organizations to build, advance, and energize their lead generation. She is all about getting leads into their business so they can continue to grow. Aimee also founded Bandwidth Strategy: A fractional CMO and COO consultancy to help growth-stage organizations drive the right leads into their funnel.
Aimee began her career in legal marketing. She saw this wave of digital marketing coming and knew that lawyers were not going to be the first to adapt. She was going to be an early adapter though. This propelled her to start her first business, which she grew and sold before moving into her next career phase. She then stuck to helping business to business companies with marketing and growth. Which eventually turned into owning her company: Bandwidth Strategy. She has learned so much over her incredible 25 year career in this industry. And she is sharing them with us today.
The strategies we talk about in this episode just might help you prioritize where you want to spend your marketing time, sales time, branding time, and dollars in various marketing activities.
Don’t forget to let me know what you think by leaving a comment, tagging me on Instagram (@ ambermccue), or even leaving a review wherever you listen.
In This Episode:
- The power of SEO
- How long does it take for SEO to work
- What is a fractional CMO?
- Where to focus to see an ROI?
- How Improv just might improve your business
Here’s a bit more from the episode:
The Power of SEO
Search Engine Optimization is essentially using the right keywords to make your content more searchable. The goal is to always rank high in user’s searches so that your content is seen first and read or viewed the most.
SEO is YOUR inbound channel. Because if you have the right content and the right technical structure for your website then you are on 24/7 answering questions right when people ask them.
Aimee says that any small business owner engaged in creating content for potential clients must learn SEO. While some might consider SEO technical and intimidating, Aimee says otherwise. While technical aspects exist, it's far less daunting than it appears. Learning even basic SEO can make your content even better.
The burning question: How long does SEO take to show results? According to Aimee, there's no magical answer, but if you lay a solid SEO foundation and consistently build content, results start appearing around the quarter mark. Increased traffic and analytics growth become apparent. Aimee acknowledges that SEO isn't an instant win—it lacks the allure of quick fixes or immediate rewards. Yet, it's the bedrock for sustainable growth.
I can’t wait to hear what you think about this episode. If you enjoyed this, please consider leaving us a review wherever you listen to podcasts.
MENTIONED IN THIS EPISODE:
04:02 About Aimee
06:14 Types of companies Aimee worked with
08:58 Defining SEO
11:52 How much content should you market in one quarter
13:40 Responsibility of a fractional CMO
18:32 Which marketing channel to prioritize
23:00 “Sales is the quick and marketing is the slow”
25:14 Marketing vs Sales
29:56 Aimee’s hierarchy of needs she established for herself
35:24 Where to find Aimee