What do math and marketing have in common?
They’re two superpowers belonging to my friend and client, Michelle Williams!
Michelle is a full-time math educator and entrepreneur who helps other math teachers who work with struggling learners create math intervention plans, close learning gaps, and increase student achievement through her membership, The IgnitED Teacher.
Inspired by the huge shifts in education that came up during the pandemic, Michelle launched her first online program in October of 2020. Unlike many other programs purchased through schools, Michelle’s clients can access their membership no matter where they wind up teaching.
Over the course of just ONE year, Michelle’s membership grew from 5 members… to 65!!
Michelle is creating big impact not only for her clients, but for their students as well, and she is expanding her reach through digital marketing strategies focused on growing her visibility and delivering value to her audience.
In this conversation, we cover how to stay focused on those $100 bills, Michelle’s big vision for The IgnitED Teacher, and how she worked through her Instagram apathy and made Reels work for her!
In my latest podcast episode, you’ll discover:
- How Michelle went from feeling insecure about her lack of visibility to having to turn down speaking engagements because her calendar is too full!
- Why MORE content isn’t always better when it comes to memberships — and when to focus on digestibility over quantity
- How Michelle stays on top of the rapid changes in digital marketing and navigates them seamlessly to keep creating MAJOR impact!
02:45 Meet Michelle Williams
04:38 The Modern CEO
06:15 Michelle’s unique membership
07:45 Building confidence
09:08 Key steps to grow visibility
12:00 The membership journey
14:49 How Michelle stayed in the game
16:10 Listening to feedback
18:40 Slow down to speed up!
21:45 Assessing & adapting
24:03 Instagram & Reels
26:01 Leadership traits
26:59 Future intentions & goals
28:50 Union work
30:13 10 years from now
31:27 Prioritizing & getting into action
35:09 Final thoughts
37:27 $100 bills & TikTok
Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue
Mentioned in this episode:
The Modern CEO
Fresh Start Workbook