Unveiling the Illusion of Perfection: Embracing Joy and Alignment in Business

by | Jul 5, 2023 | Blog, Business Planning, Goal Setting, Growth, Marketing, Planning, Productivity, Right On Time Podcast, Strategy, Time Management

“The “perfect business” has us hustling and overwhelmed.”

Joy. That is what came up for me while Jessica and I spoke. Finding joy and fulfillment in and outside of the work you do is important for your health and well-being.

Jessica Lackey is a strategy and operations advisor with a background in corporate leadership and a Harvard Business degree. Jessica knows a thing or two about hustle culture and what it feels like to judge success by the bottom line…at all costs. Now, she combines her deep experience in consulting, Fortune 500 operations leadership, and coaching to help businesses grow without sacrificing the well-being of their clients, team, and community.

So you can see why I was so excited to have her on the Podcast with me. Today’s conversation is on the journey of being a business owner and the high expectations that come with it. Helloooo, the idea of creating the “perfect” business. Plus how we need to let those expectations go so we can align our business with our true goals so we can, ultimately, live a life that will fill us with joy.

Jessica believes in finding balance and making time for activities that bring us pure joy and fulfillment outside of the digital space. She shares how getting hands-on with crafts has been her secret recipe for her disconnecting from the constant demands of entrepreneurship.


In This Episode:

  • The pressure to create a “perfect” business
  • Social media standards vs. Reality
  • Should you scale your business?
  • Finding alignment with your business
  • The importance of finding fulfillment outside your business


Be sure to leave us a review and comment on your thoughts on the pressure of creating a perfect business and finding fulfillment outside of your business. I can’t wait to get this discussion going with you!

The Pressure of Creating a “Perfect Business”

We often take unrealistic standards shown on social media and turn those into those pesky unrealistic expectations then place them upon our own shoulders. Which can leave us feeling like we need to do more and go bigger all the time. This can lead to overwhelm and burnout.

It doesn’t stop at social media. We also have other marketing coming at us with others constantly telling us what our businesses should be doing.

“We're bombarded with messages of new tools and new techniques and new strategies… we're told we wanted them or saw other people wanting them on social media.”

We are told we should hit 10K months or 7-figures or the next big thing! As business owners, it is so easy to lose sight of what we want and what is aligned with our real goals – this is what leads us to overwhelm and burnout.

It is essential that we critically evaluate the messaging we are taking in. We want to build businesses that are aligned with our authentic selves and what we really want out of life.

Ultimately, you want to be sure that you are building your life – not just your business. Your business is only one part of you. It is a beautiful, incredible piece of you, but not the whole picture.

When making decisions on growing and scaling your business, revenue goals, and other business considerations make sure you take into account what you truly, deeply want for your life. Maybe you don’t want to spend 40 hours a week in your business, maybe you prefer to keep it a side-hustle, maybe you want to make $1 million or maybe you don’t. It all is up to you.


Mentioned in this episode:

Connect with Jessica

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Stay Goaldone



05:01 What is the perfect business

08:12 Scaling business is a double-edged sword

11:36 “Covid pandemic taught me that there is no other time but now”

12:25 How to get Alignment in Business

16:33 What moves business owners out of alignment

19:24 Survive, Save, Thrive

25:00 “Leap and the net will appear.”

27:41 How to connect with Jessica

Hi, I’m amber!

Eternal optimist, lover of dance parties, here to get more of you in the world and help you grow your dream business.

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