Today, I have a mission for all of you: Figure out your own mission!
“What kind of a mission is that?” you might be asking.
Let me tell you!
I want you to sit down today and really figure out your mission and vision for your company. Who are you? What do you do? And how are you going to do it? If you're not clear on where you are trying to go as a business, your team will not be able to get on board.
And that's a problem!
If your team doesn't see a clear direction for the business, they won't know how to work with you. So it's super important that you have a clear vision for your business – one that you can communicate to your team so that they know how to follow you and how to support your mission.
- What should your entrepreneurial vision contain?
- What is your purpose? What do you create?
- Who do you create for? Who is your target market?
- What value do you want to bring to your customers?
- What will you do to achieve your purpose?
- What will your company never do?
It's important that you know the answers to these questions and that your team knows as well, because it creates a sense of purpose and shared vision.
If you have signed up for access to the Planathon Vault, you'll get access to a starter template that will help you figure out your company's mission-vision hybrid! (Nice Tip: click here to watch a free preview video!)
In addition to your vision and mission, there's another aspect of your business that you need to figure out and learn how to communicate.
Your company values.
Values come in handy in so many different ways! You can hire according to the values of your organization and you can work to help your team embody these values.
Having clear company values laid out for your team members help them to know how to represent the company in ways that align with those values, in realms like customer service, for example.
If you have really strong, clear values, you don't even need things like customer service templates – your team will already know that they need to reply in a way that represents the company values.
To Sum it All Up
So take some time to figure out the values that you want your company to stand for and how you want to engage with your stakeholders.
My Fresh Start Workbook contains a great values exercise that can help you turn your values into useful mantras for your team!
If you have your mission figured out, share it in the comments below. I'd love to hear about your vision!