How to Create an Irresistible Online Course Offer!

by | Sep 30, 2021 | Blog, Business Planning, Make More Work Less, Modern CEO Podcast, Right On Time Podcast, Sell Better

Did you know that the online course market has been exploding over the last few years?

More people than ever are open and eager to invest in learning from the comfort of their own couch — and smart business owners are learning how to create offers that can’t be ignored.

My guest for this episode is the incredible Gemma Bonham-Carter, who helps her clients simplify the heck out of growing an online course business and create email and funnel strategies for daaaaays!

Gemma has a ton of experience in creating digital programs, both live launches and evergreen offers — and she’s not shy about sharing what works… and what doesn’t.

Here’s the skinny:
You do NOT need to have your course created to start selling it.

You do NOT need to have mastered the ins and outs of a fancy teaching platform to run your first course.

Your LIVE launches will always have a greater conversion rate than your evergreen offers.

“There’s a lot of noise in the online space… you need to craft offers that are truly irresistible and really highly sellable,” Gemma says. “There’s some things that people need to be doing to make sure that theirs stand out in the marketplace.”

If you’ve been thinking about creating an online course, you will definitely want to hear Gemma share the lessons she’s learned (and taught her own clients!) and find out your best next steps!

(Bonus: Gemma shares some mind-blowing examples of ways to make your offer completely irresistible!!)

In my latest podcast episode, you’ll discover:

  • The first steps that you should take when you’re thinking about creating an online course
  • How to work up to charging high-ticket prices for your offers (get that money!!)
  • What you need to know RIGHT NOW to create an offer that will sell out!

Listen below!


Remember to subscribe on iTunes, Google Play and Stitcher!


01:32  Meet Gemma!

02:59  Gemma’s life philosophy

04:54  Multiple revenue streams

07:17  Getting into real estate

09:32  Knowing *everything* in your business

10:44  Gemma’s online business

11:49  First steps to creating your online course

14:59  Bakery online course story

16:52  Launch without a teaching platform

19:05  Strategy sessions

20:42  Gemma’s first evergreen course

26:07  Most successful evergreen funnel

28:54  Evergreen v live conversion rates

32:13  Scheduling your year

34:25  How many people should you serve?

35:04  What do you need to know right now?

36:54  How to make your offer irresistible


Thank you for listening! Want more information and tips? Bookmark and follow Amber on Instagram: @AmberMcCue

Mentioned in this episode:

Gemma Bonham-Carter

Hi, I’m amber!

Eternal optimist, lover of dance parties, here to get more of you in the world and help you grow your dream business.

7 figure business lessons learned
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