The Planathon: A Behind the Scenes Look at Hosting a Revenue Generating Event Part 2

by | Oct 18, 2023 | Blog, Business Planning, Business Systems, Goal Setting, Marketing, Planning, Productivity, Right On Time Podcast, Strategy, Success, The Planathon

This is a shift that will enhance focus and clarity for everyone involved.

The Planathon is an event specifically designed to help entrepreneurs plan for the upcoming year and avoid being overwhelmed. We know how many choices and options there are in the business world, and it's easy to get stuck in confusion and inaction. That's why strategic planning is essential to reach our goals in a straight line with less distraction.

Now in its 11th year, the Planathon has become a must-attend event for business owners looking to achieve their desired results. And this year, we've made some incredible changes that are designed to help you get clarity, and reduce overwhelm, faster.

Let's talk about the Planathon itself. It all started as five days with me as your guide, inviting experts to share their knowledge. We focused on current trends and released videos hourly for those five days. It was an incredible experience, but this year, we're taking things to the next level.

Instead of pre-recorded videos, we're compressing everything into a shorter but more interactive live experience. We want to lay the foundation for growth by evaluating current and future goals. And with fewer presenters, there will be more collaboration and personalized planning. This is a shift that will enhance focus and clarity for everyone involved.

We've made these changes based on your feedback from previous Planathons. It's not about watching all the presentations, it's about committing to not doing it all and creating a more supportive experience.

You don't have to worry about time zones either. The Planathon will be streamed live on Facebook, accommodating participants from all over the world. Whether you're in Cape Town, Morocco, Europe, or the US, you can join in without waking up in the middle of the night. And if you miss anything, don't worry, you can catch up and participate later.

This year's Planathon will be live, interactive, and truly different from previous years. You'll get to experience breakout rooms and connect with fellow entrepreneurs during the event. And if you can't make it live, you can still engage in the comments and be a part of the action.

So, if you're in a season of change and looking to reevaluate your business or life, this is the perfect opportunity. It's time to refocus on your strategic plan and set yourself up for better results and value. We're already thinking about 2024, so let's plan strategically at the Planathon. Be focused, intentional, and ahead of the game. I'll see you there!


In This Episode:

  • Calculating ROI and Marketing an Event
  • What is the Planthon and who is it for?
  • Exciting shifts inside The Planathon




RSVP for The Planathon

For simple opt-in pages!
Lead Pages

For building an email list



00:33 What Amber talked about in the last episode

02:43 How did Amber design The Planathon

04:30 Why does Amber call The Planathon a revenue-generating event

06:09 What is changing in the 11th year of The Planathon

11:18 Why Amber is making these changes in this year’s Planathon

15:31 “It’s risky to change, but sometimes it’s also risky not to change”

20:17 Where to find Amber


Hi, I’m amber!

Eternal optimist, lover of dance parties, here to get more of you in the world and help you grow your dream business.

7 figure business lessons learned
Steal my ready-to-go Playbook to grow your business.

I’ve put together the ultimate toolkit for you to have a clear path to growth and a go-to approach for getting things done: The Modern CEO Business Playbook