As you may know, there has been a bit of a shake-up in the world of digital advertising lately!
Changes made by Apple via its recent iOS update have had a ripple effect across the digital landscape… and these changes have had an impact on the way that Facebook ads have been able to perform.
My good friend Shay Hrobsky is a genius when it comes to paid advertising and social media marketing for small and medium-sized businesses, so she’s the perfect person to explain exactly what the heck is going on — and how to shift the way you show up in front of your audience!
“It’s been a bit of an adjustment… I’ve also noticed that it’s really making you move to get more connected with your clients, with yourself, with who you want to talk to,” Shay says. “Connecting with the client, connecting with the messaging, with the purpose, and really honing in on that.”
In this episode of the Right on Time podcast, Shay and I dive DEEP into the practical, actionable tips you need to know in order to rock your advertising game, including how to balance cost-per-lead and earnings-per-leads and what you need to be mindful of when it comes to the digital ad landscape right now and in the near future.
We also talk about how to keep yourself grounded and on track while building your business!
In my latest podcast episode, you’ll discover:
- How long you should wait to see results before tweaking your Facebook or Google Ads
- How to expand your business and test out new realms while still leveraging your foundational skills and revenue
- How brand partnerships and affiliate sales work — and how they can be incorporated into your business
Bonus: you’ll get the lowdown on The Planathon, if you’re not already counting down the days until this year’s event!
00:28 Meet Shay Hrobsky
03:18 What’s going on with Facebook ads??
05:32 Cost-per-lead & patience
08:45 Free opt-in case study
11:40 The Planathon
12:42 The current ad landscape
15:20 Cost-per-lead case study
17:59 Shay’s latest project
20:58 Reaching out for help
24:29 Affiliate sales & brand partnerships
26:20 Leveraging while expanding
28:36 Daily tracking & prioritization
34:55 We’re on a journey together
Thank you for listening! Want more information and tips? Bookmark ambermccue.com/blog and follow Amber on Instagram: @AmberMcCue
Mentioned in this episode:
- Instagram & Twitter: @shayhrobsky