“A wise man adapts himself to circumstances as water shapes itself to the vessel that contains it.” -Chinese proverb
There is a lot going on.
I think we are all feeling some sense of stress and loss of hope or optimism.
Adapting is an essential part of being a business owner. Especially in the world today. Nowadays consumer habits have certainly changed, and we need to be able to adapt.
Kristen Smith, the creator of blogyourgenius.com, and I talk about recognizing and adapting to these changes. We answer some important questions:
- How might people in our communities feel right now?
- How can we shift to meet consumers where they are?
- Are there products that you might want to consider layering in? Mauve even membership opportunities?
- As a quick bonus, Kristen gives us a rundown of how she keeps herself organized.
Kristen's focus is positioning a brand as a key presence in their user community by creating niche relevant content in a variety of media.
She has created an online home for bloggers to connect, learn, and grow. She also facilitates marketing opportunities for brands that are looking to harness the personal endorsement and power of a tight knit blogging community.
It doesn't stop there: she also creates training materials for her blogging community, which you can take and implement in your business for more effective content marketing
AND she is also skilled in email marketing strategies that develop and strengthen direct relationships with your clients.
In this latest podcast episode, you’ll discover:
- Consumer Fatigue – what it is and how to overcome it
- Pivoting to adapt to the current climate
- Increase the lifetime value of your customers
Listen below…and discover amazing strategies for adapting your business.
Remember to subscribe on iTunes, Google Play and Stitcher!
01:06 About this episode
03:47 Consumer Fatigue
06:32 Messaging that will attract people now
11:02 How to increase a customer’s lifetime value
15:36 Kristen’s take on memberships
17:53 How Kristen keeps things organized
21:15 How to align your content strategy with the knowledge of consumer fatigue
25:40 Being a partner
31:47 Changing consumer behavior
41:00 Current Opportunities
42:45 Where to connect with Kristen