How to adapt your marketing strategy to the current market

by | Jul 13, 2022 | Blog, Business Planning, Client Experience, Get More Business, New Normal, Right On Time Podcast

“A wise man adapts himself to circumstances as water shapes itself to the vessel that contains it.” -Chinese proverb

There is a lot going on.

I think we are all feeling some sense of stress and loss of hope or optimism.   

Adapting is an essential part of being a business owner. Especially in the world today. Nowadays consumer habits have certainly changed, and we need to be able to adapt. 

Kristen Smith, the creator of, and I talk about recognizing and adapting to these changes. We answer some important questions: 

  • How might people in our communities feel right now?
  • How can we shift to meet consumers where they are?
  • Are there products that you might want to consider layering in? Mauve even membership opportunities?
  • As a quick bonus, Kristen gives us a rundown of how she keeps herself organized.


Meet Kristen 

Kristen's focus is positioning a brand as a key presence in their user community by creating niche relevant content in a variety of media.

She has created an online home for bloggers to connect, learn, and grow. She also facilitates marketing opportunities for brands that are looking to harness the personal endorsement and power of a tight knit blogging community.

It doesn't stop there: she also creates training materials for her blogging community, which you can take and implement in your business for more effective content marketing

AND she is also skilled in email marketing strategies that develop and strengthen direct relationships with your clients.

In this latest podcast episode, you’ll discover:

  • Consumer Fatigue – what it is and how to overcome it
  • Pivoting to adapt to the current climate
  • Increase the lifetime value of your customers


Listen belowand discover amazing strategies for adapting your business. 

Remember to subscribe on iTunes, Google Play and Stitcher!

You are Right On Time. 


Mentioned in this Episode:

Kristen’s Business – Blog Your Genius

Kristen’s Socials:

Instagram  Facebook Group

The Planathon



01:06  About this episode

03:47 Consumer Fatigue 

06:32  Messaging that will attract people now

11:02  How to increase a customer’s lifetime value

15:36  Kristen’s take on memberships

17:53  How Kristen keeps things organized

21:15  How to align your content strategy with the knowledge of consumer fatigue

25:40   Being a partner

31:47  Changing consumer behavior

41:00 Current Opportunities

42:45 Where to connect with Kristen

Hi, I’m amber!

Eternal optimist, lover of dance parties, here to get more of you in the world and help you grow your dream business.

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