In our house, we joke that if mama’s mad, nobody’s happy.

I think it is the same with clients. Have a roster of unhappy clients and customers?

And nobody’s happy!!

So how do you make sure you have happy clients?

Often times people wait until the end of the working relationship to collect testimonials or to check in on how things are going.

That’s the wrong time to check in!!!

When’s the right time to check in?

That’s the topic of today’s episode.

More in this video… Or if you are a reader skip below for the written version!

Many people are getting testimonials after they work with their clients, to find out how it went. Also, people often ask their clients, their prospects, their audience, through a survey, “What would you like to learn about? What can I build for you? What services can I offer?”, so you know exactly how to set up your business model. There's a space in between, where you're actually working with someone, that is an amazing opportunity to engage with them on how things are going, and what they need from you, to have an amazing experience.

There's the survey at the front end, there's the testimonial at the back end, and there's the space in the middle, where I encourage you to start conducting client interviews.

The client interview is going to give you that opportunity to find out:

• How is this going?
• Is this work that we're doing together helpful for you?
• Is there anything we can do while we're working with you, to make this process easier for you, to make this process more enjoyable for you?

Amazing things happen when you're asking these questions real-time while you're working with someone. You get an opportunity to immediately make changes and improvements, so when you get to the end of that working relationship, you are not surprised by what they say, and you guarantee yourself some amazing feedback. More importantly, you guarantee yourself and your client, a win-win partnership and working relationship.

You might be doing client surveys and prospect surveys at the front end. You might be doing testimonials at the back end, but are you doing client interviews in the middle?

Tell us in the comments.

Are you already doing client interviews, or are you going to start implementing client interviews in your process today?

If you're already doing them, I'd love to know, what kinds of questions do you ask, and are they beneficial to you? What did I miss in this video?

I can't wait to see how implementing client interviews help improve your working relationships with your clients, and how it takes your business to the next level.

Keep us posted!

Xo,