Creating A Strategic Plan For Visibility

by | Sep 20, 2018 | Blog, Marketing | 4 comments

Reina Pomeroy

Owner and Founder of Reina + Co, the Life + Biz Success Coaching®

Reina Pomeroy is the Owner and Founder of Reina + Co, the Life + Biz Success Coaching® Practice for creatives who are right brained and heart centered. She helps clients stop spinning their wheels and take action on what’s most important. She’s a Certified Professional Co-Active Coach with over 1,500 hours of coaching under her belt. Reina also co-hosts the Creative Empire Podcast where she interviews leaders in the creative industry.

Do you ever stare at a blank page on your computer and wonder, “What am I supposed to talk about?”

Do you feel like you know a lot of things and could talk about, create content for, or educate on for days?

If you were asked to be on a podcast you’d be super jazzed and you’d raise your hand to say, “I’ll talk about whatever it is you want me to talk about.”

If you have an opportunity to write a guest blog post are you drawing a blank on what you should write about? #justellmewhattowrite

Or… Have you ever gotten asked to be on a podcast or wanted to pitch to be on a podcast but you don’t have any idea what makes your story special and then you get all the impostor syndrome then end up chickening out?

Here’s the thing that will open up simple solutions for your business whenever you need to create content or create a new product.

It’s going to be the easy test for you to be able to decide “yes, I will work on this,” or “nope, that has no place in my business right now.”

Create Your Verticals

Having a content creation strategy is important not only for a blog but for every piece of content you create. Blog posts, Video, Facebook Live, Instagram Live, Instagram Posts, Twitter Posts, speaking engagements, presentations, courses you create, opt-ins, the list goes on and on.

[click_to_tweet tweet=”While it might be exciting for you to say “yes” to any and every opportunity, at some point you’re going to have to figure out what you want to be known for. – Reina Pomeroy” quote=”While it might be exciting for you to say “yes” to any and every opportunity, at some point you’re going to have to figure out what you want to be known for.” theme=”style3″] By having specific categories or topics you become known for, it becomes easier and easier for people to say, “talk to if you need help with that.”

Once you have your categories for your verticals, you can build products, blog posts, high end offers, keynote presentations, any other content from there.

How to Organize your Verticals


Brainstorm all the things you like to talk about and are knowledgeable about. You might find inspiration from the past 20 facebook posts you’ve made (or questions you’ve answered in groups), blog posts you’ve written with much direction or strategy, instagram written captions.


In those pieces from Step 1 did you see a theme? Figure out which one of those
things you are most excited about. Pick 1-3 categories of things to talk about (no more than 5 topic areas!).


What do you believe about these topics? There are plenty of people who talk about the same topic. What’s your unique spin? What is your special flair that other people don’t have?


Figure out what content you can create around each of the 1-3 categories you chose. I’m guessing you can create a list of 5 possible facebook/instagram/blog posts where you educate on this very subject. You could even take some of your “philosophy” points and turn that into content.


How to turn all that into the mythical funnel… we’ve got you covered. Go and download our Trello Swipe File to create your Verticals + Strategic Visibility Template!


  • Say “yes” to every opportunity that comes around
  • See somebody else talking about a topic and say, “oh I know something about that, let me write a blog post about it”
  • Create a new product or service
  • package based on what you see somebody else doing


  • Decide what your content area(s) that you want to be known for are
  • Create a philosophy bank – things that set you apart on that particular topic
  • Pitch only to the topics / philosophies when you’re looking for guest or educational opportunities.

Once you’re clear on your verticals, it gets so easy to say ‘yes’ or ‘no’ to opportunities. It becomes easier to know exactly what you can write blog posts or content on. You also know where your “product holes” are and where you might want to create an offer for people to be able to purchase. Being able to guide your customers from a “hey nice to meet you,” to “thanks for being my community” is a skill we can all develop and the Verticals + Strategic Visibility method can help you ensure that. Head over our Trello Board and grab it so you too can get super organized with your verticals today!

Hi, I’m amber!

Eternal optimist, lover of dance parties, here to get more of you in the world and help you grow your dream business.


Take the first step to freedom and growth now. Don’t miss a beat!